I was sad to read today that one of the greatest agency-client partnerships in advertising came to an end this week after 28 years. Bartle Bogle Hegarty (BBH) has resigned one of its founding clients and the basis of its legendary creative reputation, Levi's.
My favourite (although let's face it, if you're of a certain age, you grew up on this advertising and they were all great) was the 1992 ad "Swimmer".
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