Last night (25/11/09) saw the 2009 Cream Awards ceremony take place at the Jam House in Birmingham. We had a nomination in the 'best business to business' section and were kindly given a bronze for our ad "Web".
Although we're not going to get carried away with winning a bronze, it was nice to be collecting a Cream again after a few years in the wilderness.
The event took on a new format (well, times are tough at the moment for most agencies) and gone was the massive hall at the ICC, complete with black tie and dry chicken dinner. Now we were in a pub, wearing casual gear with no seats and miniature burgers to mop up the drink.
It was different but was it better?
Well, there were a lot of mixed feelings on the night depending on who you talked to but my two penneth, for what it's worth, is I thought it was a good night. The whole thing felt a lot younger, there was a lot more chance to catch up with colleagues and peers from years back and the room appeared to be almost 100% agency people rather than 40% client guests that needed looking after.
Maybe as I get older, the evening was more about the social catch up rather than the winning bit (I would say that, having not won much) but it was good to spend the majority of the night chatting to old mates rather than spending hours waiting for someone to travel 200 yards across a vast hall and climb the steps to a huge stage (repeat this 40 or so times and it becomes a tad drawn out).
A big congratulations must go to Golley Slater Cardiff for their excellent Army ads that picked up the Grand Prix - absolutely head and shoulders above anything else and deserved winners.
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