If you know anything about the history of advertising, you'll know only one man has had the title of 'Godfather' on his business card. This is his website showing some of the great thinking that earned him that title. As you'd expect, the copy is excellent and the arguments compelling but what surprised me was some of the art direction is quite simply divine. Why I should be surprised by the genius of the man, quite simply, well err, surprises me.
If you're interested in the slightest about how to converse with people in print, take a look.
Thanks to Steve's website for pointing out its existence.
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