European ad spend online is shooting up.
€11.2 billion in 2007 (up €4 bn from €7.2bn in 2006 which equates to a 40% increase). The figures, from the Interactive Advertising Bureau Europe, indicate that online advertising now claims at least 10% of overall adspend in the the UK, Germany, the Netherlands, Norway, Poland Sweden and Denmark.
Good news for our sister agency, One Black Bear.
By the way, what do you think to the cheesy picture? It's almost a ready art revival.
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