What every good Marketer knows

Some interesting points from Seth Godin on Marketing found through buhlerworks.

* Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
* Products that are remarkable get talked about.
* You’re not in charge. And your prospects don’t care about you.
* Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
* Marketing that works is marketing that people choose to notice.
* Living and breathing an authentic story is the best way to survive in an conversation-rich world.
* Living and breathing an authentic story is the best way to survive in an conversation-rich world.

And my personal favourite:
Obviously, knowing what to do is very, very different than actually doing it.

Yippee, we got nominated.

Last month we showed you our entries to the Chip Shop Awards and we got a nomination for one of them in the 'best consumer ad or campaign' category. It's for the Vaseline 'Don't run your tits off.' ad.
Keep your fingers crossed for us.

Red lorry, yellow lorry, extra lolly

So, the Shell bosses have buckled to the strike demands of their tanker drivers.
What on earth this will lead to over the coming months we'll have to wait and see but it won't be very pleasant.
How many more industries/unions will we now see downing tools and walking out?
Not so long ago one of the teaching unions went out. Unison seem to be constantly wanting to march and wave their banners and we even have threats from the police and prison warders. Now don't get me wrong, I'm not against a justified strike for genuine grievances. But demanding a 14% pay rise in this climate is ludicrous. As we all struggle to afford to fill our cars up and there's now talk of a 40% increase in home fuel bills by Christmas, surely the last thing our country and our economy needs is mass walk outs.
The Shell bosses should have stood firm, they shouldn't have taken big pay rises/bonuses themselves and they should try and help lower costs (they could start by taking a bit of a hit on their £1.5m profit per hour).
They are powerful enough to lobby OPEC for increased production, they are powerful enough to lobby government about the ridiculous taxation we suffer on fuel and they are certainly powerful enough to turn down paying lorry drivers £41,750.
Yes, we have a short term fix to make sure the pumps don't run dry but long term, where will all this lead? Better get ready for the Tories I guess.

'Rubbish' John Lewis ads

Remember those really nice John Lewis ads at Christmas? Well if you do, here's something similar but made out of tat.

Bronx Zoo Ads

Nice work from Young and Rubicam for Bronx Zoo I think my favourite is the giraffe. Via.

14 Life Lessons.

Good vs Evil (1996)

God, I love YouTube. Just had to post this. Absolute quality.

Take It To The Next Level

I've always been a massive fan of Nike's football advertising. The 'Can I Kick It' Wrighty ad, Cantona's 'Au Revoir' in the Good vs Evil ad, The Brazil airport ad. All that. Absolute classics. This new spot directed by Guy Ritchie is well up there in my opinion. A fantastic piece of storytelling crammed into a minute and a half. Plus a great balls-out rock soundtrack from the Eagles Of Death Metal. Self-indulgent, entertaining and the best end to a TV ad I've seen in some time.

Online is on the up.

European ad spend online is shooting up.
€11.2 billion in 2007 (up €4 bn from €7.2bn in 2006 which equates to a 40% increase). The figures, from the Interactive Advertising Bureau Europe, indicate that online advertising now claims at least 10% of overall adspend in the the UK, Germany, the Netherlands, Norway, Poland Sweden and Denmark.
Good news for our sister agency, One Black Bear.
By the way, what do you think to the cheesy picture? It's almost a ready art revival.

Tag Galaxy

I really like taggalaxy, it throws up some interesting images you may not immediately think of when typing in your tag. Also when you type in Steve Price you get a very funny result.