WWF animation from Bostock & Pollitt

Our friends down at Covent Garden (who we worked with a couple of years back on the Bristol film we did) have produced this fine piece of animation for the WWF showing what difference people can make as individuals.

Wanna Viral? Try catching swine flu.

We often (okay once or twice) get asked by a client or potential client to solve all their marketing woes by producing a viral video. The conversation normally goes:
Client: "It's easy to get attention these days for no money isn't it?"
Us: "Well...."
Client: "No, it is. My brother's mates' cousin's auntie did a funny video in her kitchen for her homemade cakes in 1998 and she's selling loads now. I received it from three separate people on email and it's been viewed on YouTube by six times the population of Venezuala."
Us: "Think we just need to..."
Client: "Take that 'Compare the Meerkat' thing for instance, that started viral and got so popular that they could afford to put it on TV - I want one of them. [sings] Compare the Meerkat dot com."
Us: "I don't think it quite worked like that, they did have a sizeable budge...."
Client: "So let's just do something funny but on brand and send it out there, shouldn't cost more than what, a couple of hundred quid? Simples"

According to recent YouTube research, a video has:
a 3.1% chance of getting over 1000 views
0.3 percent chance of getting over 10,000 views.
0.001% of getting over 100,000 views
Average views for a YouTube clip is less than 50, with 65% of videos failing to get more than 50 views.
More than 20 hours of video is uploaded every minute.

Latest stats say that the average person has a one in five chance of catching swine flu. So, after you've been infected, had your course of Tamiflu and stopped coughing over everyone, come in and talk to us about virals, we'll even get the meerkats out and maybe introduce you to the world of Viral Ad Networks etc. But be warned, if you want to do it, take it seriously and throw a bit of dosh at it, not just what you can find down the back of the marketing budget sofa.

Cream Nomination

We just got a CREAM nomination for this ad. We've won a few over the years (80+) but it's the first time we've entered in a couple of years so we're quite excited all over again. Wish us luck, we're up against Big Communications for their WKD work in the best B2B category.

How do you make 600 black spots interesting?

Found it today on today and tomorrow

Pantone Swatches

Just seen these on wemadethis and I think they're brilliant. It's their idea and I hope Swatch put them into production. Only thing is, I don't wear a watch.

Classic games animated

If you're of a 'certain age', you'll love this. Originally seen on hellokinsella

2% Polar Bear Tears

Ad found on branddna to promote Tappening, an organisation promoting the use of tap water over bottled water.