Originally seen here.
Tuesday, 28 July 2009
Thursday, 23 July 2009
Monday, 20 July 2009
We'd like just the one percent if that's okay.
Originally nicked from here.
The Central Office of Information (COI) spent £40m on digital marketing in the year up to March 2009, up 84% year on year, according to its annual report and accounts.
The report showed government departments and public sector bodies spent a total of £540m on marketing and communications through COI during 2008/9, an increase of 43% on the previous year.
Over the period of 2008-2009, £211m was spent on advertising, a jump of 35%.
The report, published today, found the COI’s centralised buying position meant it was able to negotiate a 49.9% reducion in media costs, saving £241m.
Mark Lund, COI’s CEO, said, “The need for government to communicate with the public is greater than ever as society faces challenges such as obesity, climate change and the recession.
“Changing behaviour is difficult, but the benefits to the taxpayer and society can repay the investment many times over,” he added.
COI launched campaigns raising issues such as obesity, smoking, road safety and climate change.
Last August, COI created virtual teams to work across projects combining creative and media to help respond better to cross-platform briefs.
The Central Office of Information (COI) spent £40m on digital marketing in the year up to March 2009, up 84% year on year, according to its annual report and accounts.
The report showed government departments and public sector bodies spent a total of £540m on marketing and communications through COI during 2008/9, an increase of 43% on the previous year.
Over the period of 2008-2009, £211m was spent on advertising, a jump of 35%.
The report, published today, found the COI’s centralised buying position meant it was able to negotiate a 49.9% reducion in media costs, saving £241m.
Mark Lund, COI’s CEO, said, “The need for government to communicate with the public is greater than ever as society faces challenges such as obesity, climate change and the recession.
“Changing behaviour is difficult, but the benefits to the taxpayer and society can repay the investment many times over,” he added.
COI launched campaigns raising issues such as obesity, smoking, road safety and climate change.
Last August, COI created virtual teams to work across projects combining creative and media to help respond better to cross-platform briefs.
Friday, 17 July 2009
The early part of our careers
For those of you who have had the misfortune to know us for a good few years now, you'll know exactly what we mean. funny.
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